Arigato
Contemporary japanese cuisine

Take a look at Arigato's culinary journey as we unveil its enticing new menu, a delicious fusion of sushi and soulful delights that we've skillfully captured through our lens.

In collaboration with Arigato, we embarked on a journey to give their brand a new flavor, while maintaining its essence and reinventing the overall dining experience. Departing from the conventional concept of Japanese fusion, we introduced an à la carte menu that highlights the use of fresh, seasonal ingredients. Arigato's culinary philosophy now focuses on achieving balance, offering a diverse range of flavors, textures and colors in each meticulously prepared dish.

But our collaboration doesn't stop there. We left no stone unturned in revitalizing Arigato's visual identity. While preserving the core of its logo, we went through a meticulous process of redesigning all the touchpoints, including menus, uniforms, coasters, business cards and even napkin layouts. The brand's color palette was redefined, giving new life to its identity. As a final touch, we created their new slogan: "Strokes of Asia", which sums up the essence of their reinvented culinary journey.