For All Modern Mavericks — FAMM
Lifestyle

Adri da Silva, a Portuguese renowned influencer, had a vision of creating a brand that embodied simplicity and inclusivity. With the goal of being 100% inclusive, building the brand was no easy feat. The solution was constant dialogue with the audience, inclusion in the creation of collections and campaigns, and ultimately making the audience feel heard and valued.

After gaining an understanding of the client's needs, we named the brand Famm. Famm represents a community, a family for modern mavericks. Adriana's already established digital community inspired the concept, which encourages sharing and interaction among its members.

To promote the brand and its first collection, we focused on refining the website for easy navigation, packaging design, and print and digital design. Social media content was also created to generate brand awareness.

At the core of Famm is a commitment to inclusivity, and we're proud to have played a role in bringing this vision to life.